Fallback Channel Orchestration: How to Route Messages When Primary Platforms Fail
orchestrationmessagingresilience

Fallback Channel Orchestration: How to Route Messages When Primary Platforms Fail

rrecipient
2026-02-12
10 min read
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Practical guide to orchestrating fallbacks (email→SMS→push→in‑app) with prioritization, rate controls, and retries to preserve recipient experience during outages.

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#orchestration#messaging#resilience
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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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